Bombardier ATV becomes Can-Am
(Valcourt, Quebec, Canada, May 6, 2006) Bombardier Recreational Products Inc. (BRP) launches its 2007 all-terrain vehicle (ATV) line-up and re-brands its ATV products to Can Am. The Can Am name recaptures the spirit of BRP’s unequalled performance, superb handling and advanced design that are unique in the industry. In June 2005, BRP unveiled its new ATV strategy, shifting its focus to ATV and powersports enthusiasts.
"We believe the Can Am brand better represents the positioning of our products in the marketplace and provides the perfect platform to reach out to and attract powersports enthusiasts," said José Boisjoli, president and chief executive officer, BRP.